Hooks & Angles

Unstoppable Confidence: Hooks & Angles

Ten opening lines for promoting Unstoppable Confidence by Dr. Steve G. Jones. Each one raises a question your reader will want answered, so follow it with a line or two in your own words and then your hoplink, which takes them to the sales page.

Hook 1

Think about the last time you had a good idea in a meeting and kept it to yourself. Nobody at that table stopped you, so it's worth asking what did.

Angle: an email opener for work and career lists. Name the track in the next line and link to it.

Hook 2

Most people who call themselves shy have plenty to say, and something shuts them down about a second before they say it.

Angle: Instagram caption or TikTok on-screen text for younger self-improvement followers.

Hook 3

Self-doubt has a voice, and if you listen closely it usually sounds like someone you used to know.

Angle: the first line of a YouTube video about confidence. Pause after it before you carry on talking.

Hook 4

How much of your life so far has been decided by what you guessed other people would think?

Angle: a Facebook post that invites comments. The track's "stop worrying about other people's opinions" benefit is the natural follow-up.

Hook 5

Dr. Steve G. Jones has worked with Fortune 500 CEOs, with celebrities and with regular people like you and me, and his work with every one of them begins in a part of the mind most people never think to train.

Angle: email to a list that responds to expert credentials. The answer is the subconscious mind, which the sales page explains.

Hook 6

Some people walk into a room full of strangers and feel completely at ease, and for years I assumed they were simply born that way.

Angle: a story-style email or blog post written in your own voice.

Hook 7

You can tell yourself you're good enough a hundred times in front of the mirror and still feel like a fraud by lunchtime, so what makes the words wear off so fast?

Angle: for readers who have already tried affirmations and self-help books. Good as a solo ad opener.

Hook 8

The cheapest confidence boost I've come across this year costs $9.95 and needs a few minutes of your day.

Angle: short email or Facebook post. Use it only while the $9.95 special shows on your link.

Hook 9

What would you go after this year if the fear of looking silly went quiet?

Angle: Instagram or TikTok caption over a short clip of you talking to camera.

Hook 10

Confident people get nervous too, so whatever sets them apart has to happen in their minds a few seconds after the nerves arrive.

Angle: YouTube or podcast intro for a calm, teaching style of channel.